In 2011 Russian company Sibur purchased 200 bikes for their employees. However, in Russia corporate bikes are not too common unlike in Europe where the cycling culture is more developed. For example, it was a Netherland company DuPont that gave Sibur an idea of implementing corporate bikes. Their employees, both staff members, and managers come to the office by cars and use bikes inside the premises.
Abroad not only work personnel but also office staff who have sedentary working style actively use corporate bikes inside premises.Big holdings’ bike fleet comprises hundreds and even over 1000 bikes. Such giants as Apple, Facebook, Google, and LinkedIn have provided employees with campus bikes.
But what’s the reason corporate bikes are so trendy and why they can be effective for companies in Egypt?
1 Social image of the company
Social image of the brand can boost its profit or ruin its turnover. That’s why every brand follows social trends and tracks the opportunities to strengthen its reputation. Meanwhile, cycling in Egypt is encouraged by governmental bodies and society. So, it is a great chance for businesses to gain some score. Cycling is especially valuable after Tariq Al Mulla stated that the main priorities for oil and petroleum companies are the health of the employees, safety, and ecology.
2 Expenses Reduction
Employees may need to cover kilometers during a working day. Thus, corporate bikes can help you to save up to €9000 per year for employees transportation. At the same time bikes do not require expensive maintenance, so your procurement department will optimize the budget. For example, a vocational center in Essen had 52 cars in operation, replaced two and now saves around €20,000 per year in procurement costs and €2,000 to €4,000 per year.
Nowadays we can’t live without cars and buses as we must cover long distances. At the same time, these vehicles produce a lot of exhaust fumes. Most of the companies don’t care about ecology and don’t mind eco-unfriendly transportation several times per day. However, they don’t take into consideration that their families and themselves inhale these fumes. The Guardian mentioned research that proved bad ecology influences on the kids’ mental abilities, and increases mental diseases, provoking a dementia boom. Meanwhile, internal logistics may comprise kilometers and, consequently, a huge amount of exhaust fumes. Thus, industrial bikes can relevantly decrease this amount.
The most developed countries have been already use the bike not only for fun but also for business purposes. However, you can use their experience and become a trendsetter in Egypt using industrial bike solutions.